The hat press is very similar to the Hotronix IQ 360. It effectively presses hats without leaving any creases, and the auto-up feature allows me to multitask without the risk of burning the hats. Serena, the supplier, was incredibly communicative and transparent from the beginning, informing me about the shipping delay due to Chinese New Year. Despite the delay, I still believe it was totally worth it, and I'm extremely satisfied with the press.